Caycee Boyce Design
 While employed with Brandcraft Strategy, I was able to participate in a packaging refresh for their in-house product, Vegy Vida®.

Vegy Vida® Packaging Refresh

 While employed with Brandcraft Strategy, I was able to participate in a packaging refresh for their in-house product, Vegy Vida®.

While employed with Brandcraft Strategy, I was able to participate in a packaging refresh for their in-house product, Vegy Vida®.

 The goal of the refresh was to create visual disruption on shelf within the refrigerated dips & dressings section at the grocery store.

The goal of the refresh was to create visual disruption on shelf within the refrigerated dips & dressings section at the grocery store.

 I chose to push my designs towards an aesthetic that conveyed quality and simplicity, as well as maintain the playfulness of the brand as a whole.

I chose to push my designs towards an aesthetic that conveyed quality and simplicity, as well as maintain the playfulness of the brand as a whole.

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