The Birth Control Guide
About the project
Date:
Services:
Branding Work
The Research
A survey of 50 women ages 18–25 confirmed the gap. Over half still had unanswered questions after researching. Most preferred a physical resource over another website. That response defined the deliverable.
Identity & Brand
"Jane Doe" was chosen for its neutrality and its nod to Artemis, the Greek goddess of young women. Direct, judgment-free, and impossible to misread — like the resource itself.
Design & Production
A 7" × 7" booklet outlined five method categories, each color-coded. Every spread follows the same template: actual-size imagery, efficacy, pros and cons, cost. Medically accurate, but conversational. And most importantly, no judgment.
