Caycee Boyce Design
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Brandcraft Strategy Website

 I visualized concepts for the new Brandcraft Strategy website based on the positioning provided by the leadership and creative teams.

I visualized concepts for the new Brandcraft Strategy website based on the positioning provided by the leadership and creative teams.

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 After several iterations, the positioning and copy were refined to provide me with two distinct directions for Brandcraft.

After several iterations, the positioning and copy were refined to provide me with two distinct directions for Brandcraft.

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 The Fresh Approach concept was selected for additional refinement. I developed additional pages to show how the system would work across various layouts.

The Fresh Approach concept was selected for additional refinement. I developed additional pages to show how the system would work across various layouts.

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