The premise of this project came about while I was deciding what form of birth control worked best for me.
I struggled to find information what was comprehensive, easy to understand, and unbiased. Because of this, I decided to create this guide to help women understand what choices are available to them without feeling as though they are being judged or misled.
I wanted the guide to be bold with color and photography, while maintaining easy legibility. I crafted the tone for the copy to mimic the kinds of conversations I have with my girlfriends: well-informed but with enough bite to get a laugh.
The square format of the booklet makes it easy to slide into a backpack or purse when picked up at a campus wellness center or student center event.
Assigning each section with a bright, jewel-tone color simplified navigation and association. It also helped create hierarchy within the infographic-style spreads.
An appendix was added to allow for two additional graphs: one to show the efficacy of all forms of contraceptives in relation to each other and another to compare pricing. I also provided a brand index, as well as a few pages for individual notes to refer back to during an appointment or when it was time to change pills again.